Our youth has been aching for a way to connect that's just for them, so we decided to try to and give them one
(by creating a joke Twitter account)
1 MONTH LATER WE HAD:
10,000+ followersTODAY WE HAVE: (with zero dollars spent on marketing)
450,000 followers10,000 schools reached
60,000 interactions per day
65M+ people reached per month